Music industry watch
Too little, too late from the music industry
Lots of places on the net are talking about the new music delivery format that SanDisk is launching. They are planning on delivering music on SanDisk flash memory cards complete with liner notes and without DRM. They are evening going to include a USB dongle so that people who may not have a flash reader can easily read the card on their computers.
Pretty clever and finally a step in the right direction -- especially the no DRM and the inclusion of liner notes! The only real problem? Its at least 5 years too late. The Audio CD has been in decline in the last few years and last year it took a drastic turn for the worse -- so bad that quite a few labels are near bankruptcy. To me, this signals that traditional means of delivering content are dying. People are increasingly getting their media off the Net -- whether its from a place like iTunes, Amazon or BitTorrent. People have iPods that do not accept physical media, so why would anyone go back to the store to buy some media that they may have no other use for once they've copied the music off it?
Personally I think this is a step in the wrong direction. People area tending towards buying music online, complete with instant gratification. My old CD collection sits around collecting dust and I feel guilty about this -- so much money was spent on those CDs, but since I've ripped them all into my collection, what use do I have for them? Now someone is suggesting that I buy music only to have these flash cards laying around that I probably won't have any use for after I copy the music off them.
Clearly this is a ploy by SanDisk to sell more flash cards. But why throw money after something so idiotic? Did you folks fail to carry out some basic market research?
Posted by Mayhem at
04:35 PM
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